THE ASK
Identity for an authentic, spicy liqueur crafted in Puebla, Mexico.
I designed an identity system for Ancho Reyes liqueur, featuring two different liqueurs handcrafted from chiles native to Puebla. I art directed a cocktail photo shoot, developed visuals for print ads and a cocktail booklet, and created various branding materials.
My Role: Senior Art Director // Copywriter: Doug Reilly // Creative Director: Ari Garber