THE ASK
Create memorable commercials for Sierra, an outdoor clothing and gear retailer.
When Sierra came to us with a fun, open-ended brief, we were excited. We landed on people dressed as squirrels, but actually squirrel sized. From concept development, to storyboarding, to costume development to casting, we did it all. The end result was one 30 second spot and three 15 second spots guaranteed to make you chuckle.
MAKING THE COMMERCIALS
We developed distinct squirrel personalities that would be featured in the three TV spots. We created the scenarios for the squirrels, worked with a costume company to create the squirrel suits, and flew to LA for the shoots on-site.
My Role: Senior Art Director // Copywriter: Josh Nitzschke // Creative Directors: Frances Beuche, Ari Garber // Director: Casey Storm