THE ASK
Launch a healthy candy alternative and generate buzz on social.
No preservatives, no GMOs, and all the good stuff you’d expect to find in chocolate. How to get the word out about Unreal chocolate? Pay folks in chocolate to spread the word! Welcome to the chocolate payroll.
INSTAGRAM DELIGHT
We filled the feed with mouth-watering images of delicious snacks and desserts made with Unreal candies. We also added the pack shots on bright colors and patterns for a bold, eye-catching look.
BRAND PARTNERSHIPS
We partnered with lactose-free ice creams, low sugar marshmallows, and vegan snacks, and have joint product giveaways for our viewers.
My Role: Senior Art Director // Copywriter: Josh Nitzschke // Creative Director: Frances Beuche, Ari Garber