THE ASK
Launch a healthy kids probiotic snack and make a splash on social media.
Hitting the ground running with just the packaging design as a starting point, we developed a look and feel for the launch of a children’s fruit snack. We staged photoshoots of the product and child models in-house.
We art directed photo shoots to create social media content. From casting to wardrobe, to crafting stop-motion animation videos, we lead the charge on content creation.
My Role: Senior Art Director // Copywriter: Josh Nitzschke // Creative Director: Frances Beuche, Ari Garber