THE ASK
Tease the release of the Prey video game across multiple platforms.
In Prey, you awaken aboard Talos I, a space station orbiting the moon in the year 2032. You are the key subject of an experiment meant to alter humanity forever – but things have gone terribly wrong. The space station has been overrun by hostile aliens and you are now being hunted. As you dig into the dark secrets of Talos I and your own past, you must survive using the tools found on the station -- your wits, weapons, and mind-bending abilities.
VIDEO SERIES TEASERS
We created a video series to tease gameplay features and show snippets of the alien-fighting action. The videos show hacked, sensitive materials from the space station and reveal clues about science experiments aboard the Talos I space station.
In addition to storyboarding and selecting gameplay footage, I created graphic overlays for all three videos, and worked with our in-house motion graphics team to art direct the animations.
DESCENT INTO MADNESS
We created Morgan Yu’s journal, the game’s protagonist, to show his engineering genius, but also his descent into madness. While uncovering the mind-altering powers of the aliens, he also realizes that his memory is being tampered with.
We used snippets from the journal as a content series for social media posts to give viewers a peek into Morgan’s slowly unraveling mind.
SOCIAL MEDIA VIDEOS
We made a series of short, disorienting, videos of the protagonist’s flashbacks to the space station and alien attacks. These videos loop and have Morgan Yu’s audio from the game describing his confusion.
My Role: Senior Designer // Creative Director: John Whitlock